This grant supports UK sales agents and producers by providing non-recoupable funding to cover publicity, marketing, technical, and logistical costs associated with launching UK films at international festivals. The goal is to grow the international reach and value of UK films through high-profile festival premieres, enhancing their global promotion and market presence.
Eligible applicants include public sector organizations, non-profits, and private sector entities involved in UK film sales and production. Applicants must demonstrate how the festival launch will enhance their film's international reach and value.