This funding supports projects that develop innovative, data-intensive methods to measure how many people attend and participate in UK sporting, cultural, and heritage events without ticketed entry. Projects must build on a recent DCMS pilot, cover diverse events and activities, and deliver a deployable tool using advanced machine learning. Collaboration with sector partners and practical impact for DCMS sectors are required. Projects run up to 34 months with funding up to £1.32 million.
Applicants must be based at UK research organisations eligible for AHRC funding. Only the lead organisation may apply. Project leads and co-leads must be employed and supported by eligible organisations for the project duration. International co-leads and government bodies are ineligible.
